the ripple effect

Driving transformative
change through individual actions

A ripple effect begins with a small, solitary action that triggers a series of flow-on events, much like the ripples that spread across a still pond when a stone is cast into it. This initial disturbance radiates outward, impacting ever-larger portions of the system and illustrating how even the smallest action can ignite a chain of transformative change.

Similarly, every story we share here has the power to shift hearts and minds, creating ripples that resonate through our communities and beyond.

Join us as we explore

This series will take you on a journey through the diverse expressions of regeneration within our communities. We invite you to explore the potential that each of your choices has to drive global demand for regeneratively grown products. Through individual action, we can encourage more land stewards to embrace practices that heal the earth.

Join us as we explore the potential within each of us to create a ripple effect that can transform the world.

Ripple Stories

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Beyond the Harvest

The Way We Farm

Meet a
Farmer

VERIFIED.

Food Justice

Beyond The Harvest

From seed to shelf, we explore the journey of raw materials through the supply chain, unveiling the true impact of your purchasing dollars and the potential to foster more regenerative food systems.

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Regeneration is not a destination but a continuous, evolving commitment—one shaped by innovation, collaboration, and a shared vision of resilience. In this series, we shine a light on the partnerships between farmers, food companies, restaurants, and producers who are working together to embed regeneration into every step of the supply chain. These pioneers are reshaping how we grow, source, and manufacture not just our food, but our fibers as well. Just as a carrot is born from the soil, so too is a cotton t-shirt, reminding us of the vital need to make mindful choices about all the products that originate from the earth.

By amplifying their efforts, we hope to inspire a deeper understanding of how the choices we make as consumers can support a regenerative food system—one that honors the land, sustains livelihoods, and nurtures the environment for generations to come.

The Way We Farm

Exploring how regenerative farming nurtures and sustains the living systems that surround us
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Imagine a world where agriculture empowers farmers, revitalizes communities, restores ecosystems, enriches soil health, and champions both animal welfare and farmworker justice.

The Way We Farm delves into the profound connection between farming practices and the broader systems they shape—not just in the fields, but in the communities and societies they sustain. These stories explore how the methods we choose to cultivate the land directly impact the health of our agricultural systems, influencing everything from soil vitality to food security. Beyond the physical harvest, the way we farm also determines the social and economic fabric of the communities that rely on these systems, shaping livelihoods, fostering resilience, and nurturing the relationships between people and the land that nourishes them.

By amplifying their efforts, we hope to inspire a deeper understanding of how the choices we make as consumers can support a regenerative food system—one that honors the land, sustains livelihoods, and nurtures the environment for generations to come.

Meet a Farmer

Introducing you to the men, women and families who grow your food
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Farming, steeped in tradition and pride, is evolving as we learn to work more harmoniously with the land. The agricultural paradigm is shifting, blending ancient wisdom with innovative practices. This new wave is reshaping how we cultivate the earth, creating lasting traditions that honor the balance between humans and nature.
Meet the visionary farmers at the forefront of this shift, challenging convention and inspiring their communities. By confronting old paradigms, they demonstrate the power of regenerative principles, tools, and relationships. Through their journeys, we see how farmers—and the ecosystems they tend—can thrive with greater abundance, resilience, and health.

VERIFIED.

Navigating the nuances of verification and certification
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VERIFIED. takes you into the intricate world of certifications and verifications in farming and specifically – regenerative agriculture. As farmers strive to show that their practices are truly aligned with nature—whether through regenerative organic, glyphosate-residue-free, or non-GMO standards—this series unpacks the complexities they face.

While the path to verification can be complex, it remains a crucial bridge between farmers and consumers, offering transparency and trust in an often opaque food system. Verifications have the power to nurture the growth of nutrient-dense, sustainably cultivated food. Ultimately the question we are seeking to answer is ‘how can consumers make informed choices that allow them to support the farms that are contributing to better environmental outcomes’. VERIFIED will help you navigate that journey.

Food Justice

Unraveling the deep connections between social justice and the agricultural system, revealing how they are inextricably intertwined.
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Join us as we explore the deep historical and modern realities of farm labor in America, tracing the legacy of exploitative and degenerative food systems that have long oppressed marginalized communities. This series seeks to reconcile the socio-cultural imprints of these systems, offering a framework for understanding how farm labor has shaped and been shaped by America’s agricultural past. By connecting the principles of restorative justice with the values of regenerative agriculture, Food Justice calls for a transformative shift—one that not only repairs the damage of history but also forges a new, equitable path forward, where labor and land are honored in harmony.

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